Digital Marketing Services

By definition digital marketing (IOGOOS Solution online marketing) promotes a client’s brand, products and services via the internet or other digital channels. A digital marketing campaign is typically delivered via an electronic device, such as computer, tablet, phone or other medium, and leverages one or more channels, such as social media, search engines, websites, email and others, as chosen by the digital marketer based on your goals, to raise brand awareness amongst potential and current customers.

A digital marketer finds creative solutions to drive brand awareness and lead generation via free or paid digital channels, including email, search engines, social media, the company’s website and blog. The exact mix will depend on the client’s specific goals. The digital marketer focuses on relevant KPIs (key performance indicators) to measure performance and maximize revenue potential. Some companies have in-house digital marketers whilst others prefer to outsource, seeking different skills in agencies or freelancers, depending on their channel mix.

A well-planned and executed digital marketing campaign will target the right prospects for your products or services at the right time, which means they are more likely to buy or book what you offer. It’s more flexible, efficient, and cost-effective than many traditional marketing methods and it allows you to compete with the big guns in your industry even if you are only a small player. It also provides detailed analytics so you can measure everything from the number of visitors, to how long they spent on your page, whether or not they made a sale and so much more, including cost per click and ROI (return on investment)

Nowadays, it’s no longer a case of IF you have a digital presence but HOW good you are at making the most of your digital presence so you can be, and stay, competitive. That’s where digital marketing plays a critical role. Consumers are becoming increasingly sophisticated. They have higher expectations when it comes to the brands they engage with and the many ways they can be reached, such as video, email, search engines, social media.

You’ll hear a lot of jargon and sometimes a lot of acronyms associated with digital marketing. The most common types of digital marketing include Social Media Management (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-per-Click (PPC) Marketing, Email Marketing, Website Design and Maintenance, Content Marketing and Sponsored Content, Affiliate Marketing, Native Advertising, Inbound Marketing, and Online PR. A good digital marketer will recommend the best mix for your business based on your specific goals.

Digital marketing is a must for every business. If you need customers (and who doesn’t?), you need to do online marketing. One of its key benefits is that it provides a cost-effective way to reach a huge audience while simultaneously targeting a specific group within that audience (reach and accuracy). It also allows you to personalize the delivery channel and message to communicate more quickly and effectively with your customers for short- and long-term relationship building.

While it is possible to create and implement your own digital marketing strategy, if you don’t have the necessary experience or resources to run it correctly you should invest in an agency that specializes in it.

Some signs you may need to bring in the experts include:

• You’re unfamiliar with terms like long tail keywords
• You’re unfamiliar with Google Analytics
• You don’t know the difference between SEO, SEM, and PPC, and how they all relate
• You’re not up to date on social media trends
• You’re unfamiliar with technical SEO
• You’ve never used AdWords, and are unfamiliar with PPC campaigns
• You don’t have a content marketing strategy

There are many reasons for hiring a digital marketing company, but some of the most common include:

• Brings in necessary skills – A specialist is able to design a strategy that reaches your target market and determine the best channels to do so.
• Knowledge about the latest tools and trends – Any digital marketing company worth its salt should be up to date on the latest marketing technologies and trends.
• Generate new ideas – A little fresh blood is always good for creatives.

Stay competitive in your industry –It’s likely that your competitors are using cutting-edge marketing tactics, so make sure you are too.

• Yes. Over time, an outside agency will generally cost less than hiring an in-house person for the job. It eliminates the need for payroll taxes, benefits, health care costs, etc.
• And when it comes to outbound marketing or PPC campaigns, it pays to have an expert on hand. They will be able to properly execute the campaigns and avoid any rookie mistakes that may cost you more money.

• A digital marketing company isn’t necessarily a cure-all for all your marketing needs. Marketing takes time – months, even years to see noticeable success.
• If a company offers you instant results, be very wary. Instead, a company should work with you to define and outline your goals and be able to consistently show and report back on results.

Here are some signs that an Digital Marketing company has a proven track record of success:

• High client retention – The company has happy clients who hang around.
• Established – The company has been in business for years.
• Premium pricing – A company that offers great service will charge accordingly.
• Transparent pricing – The company will let you know about its fee structure up front.
• Social proof – If you can’t find social proof on the website, the company is either really bad at marketing or doesn’t have any satisfied clients.

• The answer to that question depends on the nature of your business.
• If you’re running an e-commerce site, for example, you might be more interested in conversion rate optimization (CRO) than any other aspect of digital marketing.
• On the other hand, if you’re running a professional services firm, you might opt for content marketing as your primary outreach strategy.